Personas & Scenarios

Ethical Data Management Practices that Build Trust

Key Internal StakeholdersKey External Stakeholders
Chief Data Officer
Chief Information Officer
Chief Security Officer
Chief Technology Officer
Chief People Officer
Personas & scenarios tend to
be very useful for decision
making, including data
management, practices, &
design

1. Collaboration
System limitations and possible consequences; areas for development

2. Communication
Inculcate a culture of integrity and trust by preparing in advance for data breach and cyber-attack

InternalExternal
Protocols
Systems/workflows
Training programs
Recognition/milestones


Proactive information literacy
What data are collected?
How are they used?
What happens to them in the future?
Provide options for data purging
Locus of control

3. Management & Use

Types of data
Data usage guidelines
Voluntarily shared data
Unknowingly shared data
Analyzed data

Selective permissioning
Segmented storage
Transparent terms for third-party exchange
Regulatory & legal compliance

Examples in Business & Academia

https://dianaascher.com/writing/rpppbr-008_pp_sample_pp/

https://www.islab.gseis.ucla.edu/wp-content/uploads/2019/02/UCLA-IS-Undergraduate-Personas-IS495_-2.pdf

https://dianaascher.com/personas-activity/