Personas & Scenarios
Ethical Data Management Practices that Build Trust
| Key Internal Stakeholders | Key External Stakeholders |
| Chief Data Officer Chief Information Officer Chief Security Officer Chief Technology Officer Chief People Officer | Personas & scenarios tend to be very useful for decision making, including data management, practices, & design |
1. Collaboration
System limitations and possible consequences; areas for development
2. Communication
Inculcate a culture of integrity and trust by preparing in advance for data breach and cyber-attack
| Internal | External |
| Protocols Systems/workflows Training programs Recognition/milestones | Proactive information literacy What data are collected? How are they used? What happens to them in the future? Provide options for data purging Locus of control |
3. Management & Use
| Types of data | Data usage guidelines |
| Voluntarily shared data Unknowingly shared data Analyzed data | Selective permissioning Segmented storage Transparent terms for third-party exchange Regulatory & legal compliance |
Examples in Business & Academia
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